TITLE

Wieden's Black Eye

AUTHOR(S)
Linnett, Richard; Dawson, Angela; Siebert, T.W.
PUB. DATE
February 2000
SOURCE
Adweek Midwest Edition;02/14/2000, Vol. 41 Issue 7, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the plan of Wieden & Kennedy company to create an advertising campaign for AltaVista featuring the name of Cuban refugee Elian Gonzalez.
ACCESSION #
2819615

 

Related Articles

  • Wieden's Black Eye. Linnett, Richard; Dawson, Angela; Siebert, T.W. // Adweek Western Edition;02/14/2000, Vol. 50 Issue 7, p44 

    Reports that Wieden & Kennedy company is developing an advertising campaign for Alta Vista company featuring Elian Gonzalez, a Cuban refugee.

  • Wieden's black eye. Linnett, Richard // Adweek Eastern Edition;2/14/2000, Vol. 41 Issue 7, p44 

    Focuses on the embarrassing experience of ad agency Wieden & Kennedy for coming up with an idea to feature Elian Gonzalez, a Cuban refugee, in an Alta Vista campaign. Assignment given to an in-house art buyer to locate a photo of Gonzalez; Story written by `Time' magazine reporter Tim Padgett...

  • Wieden's Black Eye. Dawson, Angela; Siebert, T.W.; Linnett, Richard // Adweek New England Edition;02/14/2000, Vol. 37 Issue 7, p44 

    Focuses on the advertising campaign plan of Wieden & Kennedy company which will feature Cuban refugee Elian Gonzalez. Details on the plan of the advertising agency.

  • Smarter is better. Sampey, Kathleen // Adweek Eastern Edition;11/8/1999, Vol. 40 Issue 45, p24 

    Examines Wieden & Kennedy's `Smart Is beautiful' advertising campaign for AltaVista in the United States. Attempt to distinguish the Web portal from other established Web brands; Marketing strategy; Advertisement storylines.

  • ENGINE OF CHANGE. Dawson, Angela // Adweek Western Edition;04/03/2000, Vol. 50 Issue 14, p4 

    Focuses on the advertising campaign of AltaVista company created by Wieden + Kennedy company. Concept of the campaign; Tagline used in the campaign.

  • Smarter Is Better. Sampey, Kathleen // Adweek Southeast Edition;11/08/99, Vol. 20 Issue 45, p24 

    Presents information on the advertising campaign created by Wieden & Kennedy agency for AltaVista, a Web portal. Emphasis on intelligence; Storyline of the television campaign; People responsible for the advertisement.

  • Wieden's Black Eye. Linnett, Richard; Dawson, Angelo; Siebert, T.W. // Adweek Southeast Edition;02/14/2000, Vol. 21 Issue 7, p44 

    Focuses on the reported plan of Wieden & Kennedy agency to use a photograph of Elian Gonzalez, a Cuban refugee in the United States, in one of its advertisement. How the story turned up in `Time' magazine.

  • AltaVista hands $50 mil brand effort to Wieden. Gilbert, Jennifer; Cuneo, Alice Z. // Advertising Age;8/2/1999, Vol. 70 Issue 32, p1 

    This article reports that AltaVista Co. will award its global branding campaign to Wieden & Kennedy in the U.S. in August 1999. The shop will be the Internet site's first agency of record, handling AltaVista's inaugural brand effort that will include TV, print, radio, outdoor and online...

  • Why Not Make a TV Ad While You're Here, Elian? Padgett, Tim // Time; 

    Mentions the public appearances of six-year-old Cuban refugee Elian Gonzalez, and how AltaVista wants to cast him in commercials, according to Wieden & Kennedy advertising agency.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics