Sears accentuates its harder side

Cuneo, Alice Z.; Cardona, Mercedes M.
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p62
Trade Publication
Reports a change in marketing strategy by Sears. How the focus will change from clothing to appliances and tools; How the controversy over the Benetton advertising campaign using prison inmates affected Sears.


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