TITLE

Sears accentuates its harder side

AUTHOR(S)
Cuneo, Alice Z.; Cardona, Mercedes M.
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports a change in marketing strategy by Sears. How the focus will change from clothing to appliances and tools; How the controversy over the Benetton advertising campaign using prison inmates affected Sears.
ACCESSION #
2813900

 

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