P&G answers K-C with swim diaper Luvs Splashwear

Neff, Jack
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p58
Trade Publication
Focuses on Procter & Gamble Co.'s swim diaper product called Luvs Splashwear. Television and print advertising from Leo Burnett USA; Competition from Kimberley-Clark Corp.'s Huggies Little Swimmers diaper.


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