TITLE

Nabisco doubles Cornnuts' spending

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions the Nabisco Biscuit Co.'s promotion of its Cornnuts snack brand. Advertising campaign from FCB Worldwide; Web site devoted to the brand; Introduction of a different Cornnuts character, tie-in products, and two varieties of the toasted corn; Change in packaging the product.
ACCESSION #
2813898

 

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