TITLE

McDonald's ad comes across as half-baked

AUTHOR(S)
Carmichael, Matt
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Critiques an Internet advertising campaign by Frankel for McDonald's Corp., which can be found on BET.com and BlackVoices.com Web sites.
ACCESSION #
2813892

 

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