Sponsors pay for play on FirstLook

Friedman, Wayne
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p40
Trade Publication
Focuses on FirstLook.com, a preview entertainment Web site, which is positioning itself as a portal for sampling music. Backers of the site, including Internet incubator Idealab; Promotion of the site; Pricing structure.


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