TITLE

Sponsors pay for play on FirstLook

AUTHOR(S)
Friedman, Wayne
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on FirstLook.com, a preview entertainment Web site, which is positioning itself as a portal for sampling music. Backers of the site, including Internet incubator Idealab; Promotion of the site; Pricing structure.
ACCESSION #
2813890

 

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