TITLE

Reel interest in bass

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on fishing competitions that are sponsored as promotional tournaments for marketers. Popularity of the freshwater bass fishing sport; Operation Bass tournaments, started by Irwin Jacobs in Gilbertsville, Kentucky; Sponsors for Operation Bass, including Wal-Mart; Competition from the fishing organization, B.A.S.S. in Montgomery, Alabama.
ACCESSION #
2813884

 

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