Reel interest in bass

Fitzgerald, Kate
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p38
Trade Publication
Focuses on fishing competitions that are sponsored as promotional tournaments for marketers. Popularity of the freshwater bass fishing sport; Operation Bass tournaments, started by Irwin Jacobs in Gilbertsville, Kentucky; Sponsors for Operation Bass, including Wal-Mart; Competition from the fishing organization, B.A.S.S. in Montgomery, Alabama.


Related Articles

  • BIG FISH.  // Black Enterprise;Apr2008, Vol. 38 Issue 9, p126 

    This article features the participation of Ishama Monroe in the U.S. fishing tournament BASS. Monroe became the first African American to win a Bassmaster Elite Series event in 1998. His tournament expenses are covered by sponsors such as Lowrance Electronics, Cocoons Sunwear, Yamaha Outboards...

  • Bayer Makes Splash at Kingfish Tournament.  // Pest Control;Oct2006, Vol. 74 Issue 10, p20 

    The article reports on the collaboration between Bayer Environmental Science's Premise Termite Control and TopChoice Fire Ant Control to sponsor a competitor in the 2006 Annual BellSouth Greater Jacksonville Kingfish Tournament in Sisters Park, Florida. The competitor, Randy Nader, took to the...

  • Fishing for Sponsorships. Stotlar, David // Sport Marketing Quarterly;2001, Vol. 10 Issue 1, p57 

    Presents tips on how to get corporate sponsorships.

  • WILL MUIRHEAD ON: Sports sponsors' new game. Muirhead, Will // Ad Age Global;Mar2002, Vol. 2 Issue 7, p15 

    Focuses on the decline in corporate sport sponsorships as of March 2002. Cost consideration; Increase in sophisticated techniques for ambush marketing; Use of the Internet by sports sponsors.

  • Sponsors' Asian gamble. Dignam, Conor // Ad Age Global;Mar2002, Vol. 2 Issue 7, p24 

    Talks about the corporate sponsors for the 2002 World Cup soccer tournament. Total number of sponsors; Partners from Korea and Japan; Main concern for sponsors; Brand positioning of the 2002 World Cup.

  • Buying that sporting image. Shanklin, William L.; Kiania, John R. // Marketing Management;Spring1992, Vol. 1 Issue 2, p58 

    Corporate sponsorship, particularly of sports events, will continue to grow rapidly as marketers seek new ways to build image and awareness and avoid the competitive clutter and audience fractionation of traditional promotion media. New survey data reveal growing enthusiasm and satisfaction with...

  • Are High-School Sports Keeping the Right Company? Fisher, Eric; Richardson, Valerie; Price, Joyce Howard; Murray, Frank J.; Sorokin, Ellen // Insight on the News;4/15/2002, Vol. 18 Issue 13, p28 

    Reports on the growing concern of school boards across the U.S. regarding corporate sponsorship of scholastic athletics. Annual amount of corporate spending on high school sports; Terms of a deal between Dr. Pepper and Grapevine High School in Dallas, Texas; Remarks from Travis Gonzolez,...

  • Money is not enough. Become part of the event. Kelly, Tim // Brandweek;10/23/95, Vol. 36 Issue 40, p17 

    Opinion. Makes observations concerning corporate sponsorships of popular events. Benefits of being associated with an event or sport; Logical connection between company and event; International Business Machines' sponsorship of Olympic Games in Lillehammer, Norway; Integration of product or...

  • All tied up. Wilson, Richenda // Marketing Week;4/15/1999, Vol. 22 Issue 11, p49 

    Focuses on the benefits of analyzing and evaluating sports sponsorship to a company. Increase of media coverage; Definition of the objectives of sports sponsorship; Improvement of return on investment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics