TITLE

Going Beyond Recruitment

AUTHOR(S)
Snyder, Wally
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, pS18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on minorities in the advertising industry. Need to develop the leadership potential of recruits; Importance of building multicultural teams; Honor roll of students from the American Advertising Federation's Most Promising Minority Advertising Students program. INSET: Presenting 25 'Superstars'.
ACCESSION #
2813882

 

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