TITLE

Suavitel generates waft of success

AUTHOR(S)
Neff, Jack
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, pS4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Mentions the Colgate-Palmolive Co. product, Suavital fabric softener. Strategy of introducing Suavital into the United States Hispanic market; Success of the brand due to its fragrance.
ACCESSION #
2813763

 

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