TITLE

Blind alley or door opener?

AUTHOR(S)
Neff, Jack
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, pS2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the employment of minority executives in advertising or marketing positions. The issue of limited career opportunity by working as a manager in the multicultural marketing segment; Myth that multicultural marketing requires less talent; Views of Ruth Gaviria of Latinfusion.com, David Thomas, professor of organization behavior, and Robert L. Wehling of Procter & Gamble Co.
ACCESSION #
2813762

 

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