TV becomes direct response

Bliwas, Ron
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p30
Trade Publication
Discusses television advertising by Internet businesses. How the commercials for the Internet industry are transforming the medium of television advertising; Factors contributing to the direct response technique in television advertising.


Related Articles

  • TV One One of Me. Cudlipp, Peter // AdMedia;Aug2005, Vol. 20 Issue 7, p28 

    Focuses on the television advertisement entitled One of Me created for TV One. Creatives behind the production of the advertisement; Comments on the script and cast of the advertisement.

  • Supermarket rides high on 60th anniversary celebrations. White, Amy // Media: Asia's Media & Marketing Newspaper;8/12/2005, p21 

    The article presents ratings of various television spots in Hong Kong, China. The top spot in the latest Hong Kong Adwatch chart was scooped by supermarket chain Wellcome, with a 92 per cent viewer recall rate. According to Mandy Chung, McCann Hong Kong group account director, the advertisements...

  • THE WORK.  // Campaign;3/14/2008, p30 

    Several photographic images of advertisement projects that are in production stage in Great Britain are presented, along with information on the project title, the client and the creative agency.

  • The people's choice.  // NZ Marketing Magazine;May98, Vol. 17 Issue 4, p4 

    Presents a chart showing the most noticeable television advertisements in New Zealand as of February 1998.

  • Adwatch of the decade. Kemp, Gail // Marketing (00253650);12/16/1999, p20 

    Features the most memorable television advertisements from 1990-1999, based on `Marketing' magazine's Adwatch of the Decade study. Number of times the ad was mentioned in the magazine's Adwatch of the Year list; Names of the agencies that worked on the different brands.

  • Adwatch winners of 1999. Kemp, Gail // Marketing (00253650);12/16/1999, p22 

    Features the television ads featured in `Marketing' magazine's Adwatch of the Year list for 1999. Names of the brands with the highest advertisement recall for the year; Best recall in any single week; Top ad and media agencies.

  • ADWATCH.  // Marketing (00253650);10/10/2007, p27 

    The article lists the most recalled advertisements for September 27, 2007-October 1, 2007 week which includes Asda, L'Oreal Excellence Cream, and PC World.

  • Off Year. Larson, Megan // MediaWeek;9/25/2006, Vol. 16 Issue 34, pSR11 

    The article reports that advertising spending on TV stations is expected to tumble in 2007 following double-digit revenue growth in 2006. According to a survey of several Wall Street firms by the Television Bureau of Advertising, national spot will decline an average of 4 percent while local...

  • Amid cutbacks, ShamWow marches on. Neff, Jack // Advertising Age;3/23/2009, Vol. 80 Issue 10, p1 

    The article focuses on direct response television advertising used in direct marketing of consumer products. Such advertising, which runs for at least twice as long as the traditional 30-second television commercial, has become increasingly prevalent on broadcast and cable television in 2009. As...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics