TITLE

TV becomes direct response

AUTHOR(S)
Bliwas, Ron
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses television advertising by Internet businesses. How the commercials for the Internet industry are transforming the medium of television advertising; Factors contributing to the direct response technique in television advertising.
ACCESSION #
2813759

 

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