TITLE

VCs had their fling as dot-com ad chiefs; now bring in experts

AUTHOR(S)
Donaton, Scott
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on venture capitalists (VC) and advertising for Internet businesses. How the VC are micromanaging creative and media planning, according to a `Wall Street Journal' cover story; Author's view that the goal of VC is to build awareness before the initial public offering, instead of building brands; Comment of Rich LeFurgy, a partner in Walden VC and chairman of the Internet Advertising Bureau.
ACCESSION #
2813756

 

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