TITLE

Tanqueray introduces pricier sibling

AUTHOR(S)
Chura, Hillary
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the introduction of Tanqueray No. Ten gin by Schieffelin & Somerset Co. Decision of the company to market an expensive spirit; Increase in the number of people who have been drinking white spirits; How the product will be marketed in the United States.
ACCESSION #
2813744

 

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