Tanqueray introduces pricier sibling

Chura, Hillary
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p24
Trade Publication
Focuses on the introduction of Tanqueray No. Ten gin by Schieffelin & Somerset Co. Decision of the company to market an expensive spirit; Increase in the number of people who have been drinking white spirits; How the product will be marketed in the United States.


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