TITLE

S.C. Johnson stumbles with AllerCare introduction

AUTHOR(S)
Neff, Jack
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Clorox Co. and S.C. Johnson & Son to market allergen-reducing products. Market withdrawal of two products from S.C. Johnson's AllerCare line following asthmatic reactions from users; Slow pace of sale of allergen-control products compared to antibacterial products.
ACCESSION #
2813702

 

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