TITLE

Product scents hide absence of true innovation

AUTHOR(S)
Neff, Jack
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of strong fragrances in cleaning products to boost sales. Increase in the market share of Colgate-Palmolive Co. after the introduction of its botanically-scented liquid dish soap; Strategy of Proctor & Gamble Co. to market Gain detergent and Bounce fabric softener with matching scents; Creation of names for the scents to suggest the theme of aromatherapy.
ACCESSION #
2813674

 

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