L.L. Bean, Subaru pair for co-branding

Halliday, Jean
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p21
Trade Publication
Focuses on a co-branding deal launched by L. L. Bean Inc. and Subaru of America. How both companies cater to outdoor enthusiasts; Cross-marketing techniques planned by the companies, including a special L. L. Bean edition of Subaru's Outback sport utility wagon; Use of the strategy by Subaru to attract younger buyers.


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