TITLE

L.L. Bean, Subaru pair for co-branding

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a co-branding deal launched by L. L. Bean Inc. and Subaru of America. How both companies cater to outdoor enthusiasts; Cross-marketing techniques planned by the companies, including a special L. L. Bean edition of Subaru's Outback sport utility wagon; Use of the strategy by Subaru to attract younger buyers.
ACCESSION #
2813607

 

Related Articles

  • Fit to Roll: Subaru, Bean. Green, Jeff // Brandweek;02/21/2000, Vol. 41 Issue 8, p10 

    Reports on the co-branding deal of Subaru with L.L. Bean Incorporated. Future plan of the firms; Cause marketing effort of the pair.

  • L.L. Bean's engaging catalogs offer lessons in marketing. Perry, David // Furniture/Today;12/8/2014, Vol. 39 Issue 16, p20 

    The author talks about important marketing lessons for furniture industry professionals which can be learnt from catalogs offered by retail company L.L. Bean including guaranteed customer satisfaction, explanation of the technology to customers, and customer reviews based on their satisfaction.

  • Selected Resources.  // Yankee;Sep/Oct2015, Vol. 79 Issue 5, p156 

    The article lists the articles in this issue like Flea Markets, Cemeteries, and L.L. Bean.

  • Marketing makes a soft-sell pitch to adventurers. Kurylko, Diana T. // Automotive News;9/2/2013, Vol. 87 Issue 6584, p30 

    The article reports on Subaru of America Inc.'s "Love" marketing campaign.

  • The Greatest 'Love' of All. HAIRE, THOMAS // Response;Dec2014, Vol. 23 Issue 3, p22 

    The article offers the insight of Alan Bethke, vice president of marketing for car maker Subaru of America Inc., regarding the importance of direct, digital, and data-driven marketing in achieving the sales targets for the Subaru automobile brand. Topics include how the company gains a return on...

  • Subaru aims to restore its Legacy. Warner, Fara // Brandweek;4/4/94, Vol. 35 Issue 14, p8 

    Reports on the revised marketing strategy for Subaru of America's Legacy automobile. Focus on reliability and safety; Unit sales in 1993; Target market of the Legacy and Outback automobiles; Direct mail campaign for the SVX sports automobile.

  • Back to basics: Subaru restructures, searches for new marketing chief. Kiley, David; Taylor, Cathy // Adweek Western Edition;7/12/93, Vol. 43 Issue 28, p3 

    Reports on Subaru of America's search for a marketing chief. Company restructuring; Shedding of its niche image; Duties of the marketing executive.

  • Subaru adds Impreza rebate. Heil, Jennifer // Automotive News;7/11/1994, Vol. 68 Issue 5560, p2 

    Reports on Subaru of America's extension of its customer and dealer incentives until August 2, 1994 and added the 1994 Impreza automobile model to the program. Amount of customer and dealer rebates.

  • L.L. Bean Improves Call-Center Forecasting. Andrews, Bruce H.; Cunningham, Shawn M. // Interfaces;Nov/Dec95, Vol. 25 Issue 6, p1 

    We developed and implemented two forecasting models for use at L. L. Bean, Inc., a widely known retailer of high-quality outdoor goods and apparel. The models forecast calls incoming to L. L. Bean's call center so that efficient staffing schedules for telephone agents can be produced two weeks...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics