TITLE

Panasonic touts digital edge for its batteries

AUTHOR(S)
Beardi, Cara
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Panasonic Industrial Co. for the Panasonic Alkaline for Digital battery line. Description of the campaign from Ogilvy Public Relations Worldwide; Competition in the electronic product industry.
ACCESSION #
2813440

 

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