Nestle tries fresh approach for premium Ortega salsa

Thompson, Stephanie
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p16
Trade Publication
Mentions the line of Ortega salsas called Salsa Prima from Nestle USA. Introduction of the line with a media campaign from McCann-Erickson Worldwide in February 2000; Description of the promotion; Marketing strategy.


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