AG Worldwide named Playboy brand steward

Kerwin, Ann Marie
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p12
Trade Publication
Focuses on AG Worldwide, which will act as Playboy Enterprises International's brand manager. Marketing strategy of Playboy Chairman Christie Hefner and AG Chairman Peter Arnell; Promotion of magazine and Web site.


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