TITLE

AG Worldwide named Playboy brand steward

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on AG Worldwide, which will act as Playboy Enterprises International's brand manager. Marketing strategy of Playboy Chairman Christie Hefner and AG Chairman Peter Arnell; Promotion of magazine and Web site.
ACCESSION #
2813277

 

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