Ailing Hardee's chain sings for supper in ads

Bulik, Beth Snyder
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p3
Trade Publication
Focuses on the advertising campaign of Hardee's Food Systems. Television commercials featuring original songs created by celebrities; The campaign from Johnson/Ukropina Creative Marketing; Target marketing of consumers.


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