TITLE

Ailing Hardee's chain sings for supper in ads

AUTHOR(S)
Bulik, Beth Snyder
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of Hardee's Food Systems. Television commercials featuring original songs created by celebrities; The campaign from Johnson/Ukropina Creative Marketing; Target marketing of consumers.
ACCESSION #
2813256

 

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