TITLE

'Late Show' ad rates soar to welcome back Dave

AUTHOR(S)
Friedman, Wayne
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the return of David Letterman to his television program, `Late Show With David Letterman.' Rates for commercials during the special event; Expectation for ratings following his return, which will occur during the February 2000 sweeps period.
ACCESSION #
2812813

 

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