Marketers address Web concerns

Teinowitz, Ira; Gilbert, Jennifer
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, p1
Trade Publication
Focuses on the response of advertising agencies and Web marketers to consumer concern about privacy online. Efforts to give consumers clear information about third-party ad servers such as DoubleClick; Meeting of advertising groups such as the Online Privacy Alliance; Details of the investigation of DoubleClick.


Related Articles

  • Google's cookie firm buyout takes the privacy biscuit. Nutley, Mike // Marketing Week;4/26/2007, Vol. 30 Issue 17, p27 

    The author reflects on the accusation against Google Inc. for invading the privacy of its users by scanning the contents of their electronic mail to serve them relevant advertising. The author argues to the response of Google that it does not violate any infringement of privacy because all the...

  • Doubts cloud DoubleClick's repositioning. Clark, Philip B. // B to B;8/20/2001, Vol. 86 Issue 15, p1 

    Reports that United States-based Internet advertising firm DoubleClick Inc. plans to transform itself into an electronic-mail marketing firm for business-to-business clients as of August 20, 2001. Challenges faced by the company and its planned transformation.

  • Online privacy disputes reach FTC panel, courts. Teinowitz, Ira; Gilbert, Jennifer // Advertising Age;1/31/2000, Vol. 71 Issue 5, p92 

    This article reports on the lawsuit filed by a California resident against online advertising network DoubleClick for allegedly collecting and selling private information illegally. The case comes as DoubleClick moves forward on plans to mesh offline and online databases, giving advertisers...

  • DoubleClick Sues 2. Gruenwedel, Erik; Feuer, Jack // Adweek Eastern Edition;1/10/2000, Vol. 41 Issue 2, p4 

    Reports on the patent-infringement civil lawsuits filed by Internet advertising company DoubleClick Inc. against its competitors. Counterclaims of the competitors; Refusal of DoubleClick executives to issue official statements on the issue; Views on the nature of the lawsuits and the purpose it...

  • DoubleClick's reprieve. Keefe, Lisa M. // Marketing News;02/26/2001, Vol. 35 Issue 5, p48 

    The article reports on the move of the Federal Trade Commission (FTC) to drop its investigation into possible privacy violations by New York-based DoubleClick Inc., an advertising agency, to help clarify some of the government's intentions on privacy issues in the U.S.

  • Planned stupidity? Bradner, Scott // Network World;02/28/2000, Vol. 17 Issue 9, p46 

    Expresses disbelief over Internet marketer DoubleClick's move of reneging on its promise to protect the privacy of its users. DoubleClick's launch of an advertising campaign to further educate consumers on their privacy choices; Creation of an executive-level position of chief privacy officer.

  • Accipiter in aggressive marketing push.  // New Media Age;1/20/2005, p5 

    This article reports that online advertising technology firm Accipiter is planning a marketing effort to capitalize on the uncertainty surrounding rival DoubleClick, as of January 2005. The company announced that it has secured $2 million in funding from Frontier Capital that will predominately...

  • Can consumers find a window for email marketing? Mutel, Glen // Precision Marketing;2/24/2006, Vol. 18 Issue 17, p12 

    The article highlights DoubleClick's EMEA Email Trend Report. It reported that open rates in Europe, Middle East, and Africa continued its decline. This discouraging figure is also mirrored in clickthrough rates, which also dropped steadily. This suggest that consumers are becoming more...

  • Who's following your web surfing?  // Consumer Reports;Mar2000, Vol. 65 Issue 3, p8 

    Focuses on DoubleClick Inc. and its methods of monitoring the habits of Internet consumers. How the company places identifiers, or cookies, on the hard drives of computers in order to track online activity; The information gathered through a web site's ad banners; The formation of the Network...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics