TITLE

Marketers address Web concerns

AUTHOR(S)
Teinowitz, Ira; Gilbert, Jennifer
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the response of advertising agencies and Web marketers to consumer concern about privacy online. Efforts to give consumers clear information about third-party ad servers such as DoubleClick; Meeting of advertising groups such as the Online Privacy Alliance; Details of the investigation of DoubleClick.
ACCESSION #
2812812

 

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