Berlin poised to snare leading Coke Light role

Bulik, Beth Snyder; Petrecca, Laura
February 2000
Advertising Age;2/21/2000, Vol. 71 Issue 8, Preceding p1
Trade Publication
States that Coca-Cola Co. is expected to award its international advertising account of the Coca-Cola Light brand to Berlin, Cameron & Partners, New York. Wieden & Kennedy agency's role in promoting the product in Latin America; Speculation on the re-assignment.


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