TITLE

BDM to create $16.5 bil goliath in media buying

AUTHOR(S)
Chura, Hillary
PUB. DATE
February 2000
SOURCE
Advertising Age;2/21/2000, Vol. 71 Issue 8, Preceding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that BDM company will spin off its media operations into a subsidiary that will be the world's largest media services group as of early 2000. Formation of an umbrella holding company by Starcom Worldwide and MacManus' MediaVest Worldwide; How the Starcom and MediaVest offices in the United States and Great Britain will operate; Speculation on the venture; Top five US media specialist companies by 1998 billings.
ACCESSION #
2812793

 

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