`Millionaire's' ripple effect

February 2000
Electronic Media;02/14/2000, Vol. 19 Issue 7, p34
Reports that the program `Who Wants to Be a Millionaire?' appears to be helping to draw viewers to all of broadcast television in the United States. Analysis of data from Nielsen Media Research by CBS; Comparison between broadcast and cable television viewership totals between January 10-30, 2000 and the year-ago level.


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