forecast 2008: Network TV

Consoli, John; Cooper, Jim
December 2007
MediaWeek;12/31/2007, Vol. 17 Issue 47, p4
Trade Publication
The article offers advertising predictions for network television for 2008. The author discusses predictions that advertising revenue for television will increase but that viewer numbers will decline due to a lack of scripted programs resulting from a strike by television writers. The lower cost of reality programming could help television networks regain some profits but may result in lower ratings. A possible strike by television actors could affect the production of television programs.


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