Winslow, George
December 2007
Multichannel News;12/31/2007, Vol. 28 Issue 51, p24
The article examines the digital media habits of adults aged 35 years and older in the U.S. According to the author, the 35-plus set is at the center of two of the biggest changes in the way consumers use video-on demand viewing and high-definition television (HDTV). He also reveals that adults aged 35 to 49 had the highest digital video recorder usage, and adults aged 35 to 44 had the highest penetration rates of HDTV ownership.


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