Winslow, George
December 2007
Multichannel News;12/31/2007, Vol. 28 Issue 51, p20
The article examines the digital media habits of young adults aged 18 to 34 in the U.S. According to data from Frank N. Magid Associates, young adults have the highest usage of broadband video, with 80% of all males 18 to 24 watching online video at least once a week, and 64% of men 25 to 34 viewing each week. Academy of Interactive Arts & Sciences President Joseph Olin adds the gaming industry and operators are increasingly collaborating for games on broadband and television.


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