TITLE

fine-tuning the channel

AUTHOR(S)
Lager, Marshall
PUB. DATE
January 2008
SOURCE
CRM Magazine;Jan2008, Vol. 12 Issue 1, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how to manage market channels to improve customer experience. Since customers view partners as representation of the producers, companies should pay considerable attention to their channel strategies. Major problems to deal with include conflict between the business and its channel partners and providing motivation and support to them. Pricing programs, hiring assistance and training support will help improve the relationship with distributors, resellers and agents.
ACCESSION #
28107940

 

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