Customers, Meet Your Makers

Tsai, Jessica
January 2008
CRM Magazine;Jan2008, Vol. 12 Issue 1, p20
Trade Publication
The article discusses the use of customer relationship management (CRM) systems by manufacturers. The adoption of CRM system by manufactures could be attributed to the introduction of solutions suitable to small and medium enterprises and availability of software-as-service, making CRM less expensive and more easy to deploy. A major consideration in choosing CRM is the type of selling model of a business. Future advances in CRM are also discussed.


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