TITLE

Customers, Meet Your Makers

AUTHOR(S)
Tsai, Jessica
PUB. DATE
January 2008
SOURCE
CRM Magazine;Jan2008, Vol. 12 Issue 1, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of customer relationship management (CRM) systems by manufacturers. The adoption of CRM system by manufactures could be attributed to the introduction of solutions suitable to small and medium enterprises and availability of software-as-service, making CRM less expensive and more easy to deploy. A major consideration in choosing CRM is the type of selling model of a business. Future advances in CRM are also discussed.
ACCESSION #
28107937

 

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