Facebook's About-Face

Tsai, Jessica
January 2008
CRM Magazine;Jan2008, Vol. 12 Issue 1, p17
Trade Publication
The article reports on the efforts of social networking site Facebook to track buying transactions made by its users online. Known as Face Beacon, the target marketing program asks an online buyer if he wants to add his purchase to his profile. Mark Zuckerberg says that the site offers customers freedom to opt out in response to a vocal protest to Beacon. Privacy concerns arising from the practice are discussed.


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