UK firms target exports at Hanover show

November 2007
Farmers Weekly;11/16/2007, Vol. 147 Issue 20, p55
Trade Publication
The article discusses highlights of the Agritechnica machinery show in 2007 which was dominated by German, Italian, Dutch and North American farm machinery makers, as well as British firms that were out in force too with important east European markets their main target. According to Rob Willie from Lincolnshire sprayer maker Househam, Australia, New Zealand and Austria are still key markets, but it's Russia and eastern Europe where the greatest potential lies.


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