Campaign to uncover food origins wins royal backing

Watts, Andrew
November 2007
Farmers Weekly;11/16/2007, Vol. 147 Issue 20, p47
Trade Publication
The article reports on the support of the Prince of Wales and the Duchess of Cornwall for a campaign that encourages consumers to question the country of origin of food on restaurant menus, showing their support for British farming. It says that the Country Land and Business Association's (CLA) Just Ask campaign aims to stimulate demand for domestically-produced food within the restaurant sector by shaming restaurateurs into listing the origin of food they serve.


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