TITLE

'Use people, not focus groups, to create ideas.'

PUB. DATE
December 2007
SOURCE
People Management;12/13/2007, Vol. 13 Issue 25, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that businesses in Great Britain fail to place value on its people with ideas because of being too obsessed with data, according to author and creativity guru Edward de Bono. De Bono told the Leaders in London conference in England in 2007, that too many corporations thought they could use fact-gathering and computer analysis in place of innovative people. He criticized the use of customer surveys and focus groups as a means of garnering ideas.
ACCESSION #
28099114

 

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