TITLE

Synergy through Integration

AUTHOR(S)
Eudes, John; Divis, Kathy
PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the technological convergence of call center and website strategies as it relates to health care marketing. It is suggested that technology is the catalyst for how telecommunications and the Internet, which were previously separate entities, are interacting with one another. Included in the article is how health care organizations are linking their call centers and websites. Various questions are asked in hopes of helping health care organizations evaluate the interactivity between call centers and websites.
ACCESSION #
28090249

 

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