Found in Translation

Ballance, Chanin
December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p33
Academic Journal
The article focuses on multicultural marketing and the translation of health care information into foreign languages. It is suggested that since everyone in the world needs health care, many businesses, non profit organizations, and government agencies are marketing their messages in various different languages. The article provides ways in which companies can be sure that their message is translated correctly. One way is by making sure that there is enough space, for example on websites or signs, for the foreign translations in order to cut down the amount of time it might take to redesign the materials. Included in the article are five tips for translating health care materials by keeping the message simple and being culturally aware of the desired population. INSET: Top-five tips.


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