Big Rewards

Rosenberger, Thomas; Smith, Mimi
December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p14
Academic Journal
The article describes the roles that clinical marketing plays in the health care field. Highlighted in the article is the marketing program of the Neuroscience Institute, which works closely with the clinical care division at the University Hospital in Cincinnati, Ohio. The article details the Parkinson's Disease (PD) program at the hospital and its consumer based marketing initiatives. Included are various objectives of the program which are to raise awareness, establish PD specialists in the region, and prepare the market for fund raising activities. Details about the success of the marketing strategies and the relationship between members of the marketing team and clinical personnel are included.


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