TITLE

That's a Great Question

AUTHOR(S)
Swerdlick, Marc
PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents answers on how to maintain good relationships with patients in the health care field. The author suggests that an important strategy in maintaining awareness of a patient's wants and needs is to ask for their contributions and suggestions. The author also gives ideas on marketing in the health care business, which he uses in his marketing seminars. He offers ways to combat questions and complaints from patients, how to market certain products, and how to handle policy questions.
ACCESSION #
28090214

 

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