That's a Great Question

Swerdlick, Marc
December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p12
Academic Journal
The article presents answers on how to maintain good relationships with patients in the health care field. The author suggests that an important strategy in maintaining awareness of a patient's wants and needs is to ask for their contributions and suggestions. The author also gives ideas on marketing in the health care business, which he uses in his marketing seminars. He offers ways to combat questions and complaints from patients, how to market certain products, and how to handle policy questions.


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