Growth from within

December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p9
Academic Journal
The article focuses on the usage of pharmaceutical websites by physicians. Manhattan Research LLC, a health market research firm, provides data on pharmaceutical marketing to physicians and customers. It is suggested that an increase in the number of physicians using these websites is because they have growing time restraints. The article also includes details on the amount of money spent on pharmaceutical marketing to health care professionals, and the benefits of this type of Internet marketing plan.


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