TITLE

Growth from within

PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p9
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the usage of pharmaceutical websites by physicians. Manhattan Research LLC, a health market research firm, provides data on pharmaceutical marketing to physicians and customers. It is suggested that an increase in the number of physicians using these websites is because they have growing time restraints. The article also includes details on the amount of money spent on pharmaceutical marketing to health care professionals, and the benefits of this type of Internet marketing plan.
ACCESSION #
28090209

 

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