TITLE

MED MEN

PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that as physicians increasing look to the Internet, healthcare consumers continue to drive online pharmaceutical advertising, according to a survey by TNS Media Intelligence. The author reveals that the pharmaceutical advertising industry, valued at $5.3 billion, is a sign that healthcare marketing has joined the Internet revolution. Spending by U.S. drugmakers rose 13.8% between 2005-2006, the largest increase among the top-10 advertising categories, which included telecommunications, local services, and amusement industries. The pharmaceutical category is expected to account for at least $2.2 billion, or 5%, of Internet advertising by 2011.
ACCESSION #
28090030

 

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