December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p6
Academic Journal
The article reports that as physicians increasing look to the Internet, healthcare consumers continue to drive online pharmaceutical advertising, according to a survey by TNS Media Intelligence. The author reveals that the pharmaceutical advertising industry, valued at $5.3 billion, is a sign that healthcare marketing has joined the Internet revolution. Spending by U.S. drugmakers rose 13.8% between 2005-2006, the largest increase among the top-10 advertising categories, which included telecommunications, local services, and amusement industries. The pharmaceutical category is expected to account for at least $2.2 billion, or 5%, of Internet advertising by 2011.


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