TITLE

Healthy choice

PUB. DATE
December 2007
SOURCE
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p6
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports that more than half of European and American shoppers use nutritional information on packaging, with greater regularity, to make food and drink choices. Additionally, nearly 65% of consumers took more steps to eat healthier in 2006, according to the report "New Developments in Global Consumer Trends," released by business information firm Datamonitor PLC. The author reports that the company’s findings illustrate the health mega-trend are the most important factor in shaping marketing and product development strategies. Consuming fresh food and beverages is one of the most important aspects of a healthy diet, and consumers are conveying their desire to control processed food and drink intake.
ACCESSION #
28090027

 

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