Healthy choice

December 2007
Marketing Health Services;Winter2007, Vol. 27 Issue 4, p6
Academic Journal
The article reports that more than half of European and American shoppers use nutritional information on packaging, with greater regularity, to make food and drink choices. Additionally, nearly 65% of consumers took more steps to eat healthier in 2006, according to the report "New Developments in Global Consumer Trends," released by business information firm Datamonitor PLC. The author reports that the company’s findings illustrate the health mega-trend are the most important factor in shaping marketing and product development strategies. Consuming fresh food and beverages is one of the most important aspects of a healthy diet, and consumers are conveying their desire to control processed food and drink intake.


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