FX Launches Major Branding Campaign

Hibberd, James
December 2007
Television Week;12/17/2007, Vol. 26 Issue 46, p5
Trade Publication
The article reports on the plan of the FX television network to launch a multimillion-dollar branding campaign to herald its new marketing tagline, "There Is No Box." The News Corp.-owned cable network will roll out print and on-air advertisements showcasing the branding initiative starting in December 2007. The campaign, estimated to cost tens of millions of dollars, is the largest FX branding effort in the network's 13-year history.


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