TITLE

Powering customer loyalty

AUTHOR(S)
Dye, Patrick
PUB. DATE
November 2007
SOURCE
Precision Marketing;11/30/2007, Vol. 20 Issue 4, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts made by companies to get customer loyalty in Great Britain. Some consumers cannot be wooed easily, so companies have to develop some strategies and techniques to establish its loyalty scheme. Some companies offer points to keep customers loyal or encourage them to buy into auxiliary services. Research shows that customers value trust in a company very highly and suppliers should not underestimate it.
ACCESSION #
28084356

 

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