The Sales Presentation - how it's done

December 2007
Management Services;Winter2007, Vol. 51 Issue 4, p28
Academic Journal
The article discusses how to make a sales presentation. Sales presentations can take place in many different circumstances and situations: rep and buyer meetings, corporate account major presentations, at seminars, exhibitions and conferences or as a response to a request for information where the buyer receives a ram stick, CD-ROM or uploadable file to view at their desktop. An effective sales presentation needs to fit all sales meeting opportunities, such as buyer meetings, major account presentations, conferences and seminars, requests for information, and still provide support for your customer champion. An effective sales presentation has to cover every Touch Point.


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