TITLE

Greener than you think?

PUB. DATE
December 2007
SOURCE
Home Channel News;12/17/2007, Vol. 33 Issue 16, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the NDP consumer research related to green marketing in the U.S. According to the author, the research shows that consumers in the higher age bracket are more likely to pay more for environmentally friendly products. He added that West consumers are more likely to pay for green products than South or Midwest consumers. Moreover, 77 percent of consumers believe that long-term savings are important when it comes to environmentally friendly products.
ACCESSION #
28061208

 

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