Greener than you think?

December 2007
Home Channel News;12/17/2007, Vol. 33 Issue 16, p12
The article focuses on the NDP consumer research related to green marketing in the U.S. According to the author, the research shows that consumers in the higher age bracket are more likely to pay more for environmentally friendly products. He added that West consumers are more likely to pay for green products than South or Midwest consumers. Moreover, 77 percent of consumers believe that long-term savings are important when it comes to environmentally friendly products.


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