TITLE

Disney brings `Playhouse' to malls

AUTHOR(S)
Hogan, Monica
PUB. DATE
February 2000
SOURCE
Multichannel News;02/07/2000, Vol. 21 Issue 6, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Disney Channel will host a 10-week United States shopping mall tour of its `Playhouse Disney' characters starting March 2000. Markets targeted; Success of the similar advertising campaign held in 1999; Other promotional activities to coincide with the mall tour; Description of the mall event.
ACCESSION #
2805505

 

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