A New Year's resolution to help boost your image and revenue

Pannunzio, Claudio O.
December 2007
Westchester County Business Journal;12/17/2007, Vol. 46 Issue 51, p21
The article shares the author's perspective that public relations (PR) are essential for business owners to improve their image and revenue. According to the author, PR is an efficient way for businesses to grow and gain credibility with current and prospective clients. He mentions that newspapers, magazines, TV and radio are important to make the business known to a variety of audiences.


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