Natural selection

Tarnowski, Joseph
November 2007
Progressive Grocer;11/15/2007, Vol. 86 Issue 16, p122
Trade Publication
The article focuses on the purchase of natural health and beauty care (HBC) marketer Burt's Bees by Clorox Co. To support Burt's Bees' expansion into the grocery channel, Clorox will inject the brand with the trade dollars and marketing it needs to move quickly. Burt's Bees president and chief executive officer (CEO) John Replogle, who will stay on to run the brand, says the acquisition provides the tools his brand needs to move on up. Clorox will acquire 100 percent of Burt's Bees from its stockholders.


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