ARMED and ready

November 2007
Progressive Grocer;11/15/2007, Vol. 86 Issue 16, p24
Trade Publication
This section focuses on various category management leaders in the grocery trade in the U.S. Anheuser-Busch's post-promotional analysis is an example of why the brewer is a category king in accounts representing 58 percent of its volume. When Diageo develops a category management strategy for its retailer customers, all alcoholic beverage categories can benefit. Cadbury Schweppes Americas Beverages is addressing the speed challenge head-on with a proprietary seven-step methodology for efficient assortment and space management.


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