Lasting impressions

Tarnowski, Joseph
November 2007
Progressive Grocer;11/15/2007, Vol. 86 Issue 16, p16
Trade Publication
The article presents findings of a survey on the grocery store front end's contribution to a customer's overall shopping experience, conducted by Meridian Consulting Group and Shook Kelley. Almost half of grocers surveyed view the front end checkout experience as very important in a shopper's decision to visit their stores. Grocers say only produce and meat are more important to shoppers, given the increasing importance of fresh food to retailers themselves as a differentiation strategy.


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