TITLE

Lasting impressions

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
November 2007
SOURCE
Progressive Grocer;11/15/2007, Vol. 86 Issue 16, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents findings of a survey on the grocery store front end's contribution to a customer's overall shopping experience, conducted by Meridian Consulting Group and Shook Kelley. Almost half of grocers surveyed view the front end checkout experience as very important in a shopper's decision to visit their stores. Grocers say only produce and meat are more important to shoppers, given the increasing importance of fresh food to retailers themselves as a differentiation strategy.
ACCESSION #
28027460

 

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